"I am proud that we have become the official partner of Atlético Madrid. Hard work, commitment, and determination are our shared traits. Expanding InPost Group’s sponsorship portfolio by partnering with one of the best football clubs in the world confirms our ambitions for further development and expansion. I believe that through this alliance, millions more Spanish football fans will fall in love with InPost deliveries" - said Rafał Brzoska, founder and CEO of InPost Group, as quoted in the press release.
InPost becomes the official partner of Atlético Madrid
"Spain is one of the fastest-growing markets for InPost Group, with over 8,000 OOH collection points," the company's press office reported. In the first quarter of 2024, the number of InPost points in Spain increased by 87% year-over-year.
The sponsorship agreement stipulates that InPost will have its parcel lockers at the Civitas Metropolitano stadium. The brand's ads will be displayed during matches, both on the field on LED banners and off the field during LaLiga games. They will also be visible in the fan zone under the stadium. Additionally, InPost will become the official delivery provider for the Atlético store. Fans will be able to collect their purchases, including new season jerseys, from the network of parcel lockers and PUDO points. Users will also gain access to special promotions.
As part of the agreement and both companies' commitment to sustainable development, InPost and Atlético Madrid will establish a Sustainable Development Council. "The Council will create a joint strategy to achieve best practices focused on sustainability. This action aligns with the ESG strategy for InPost Group," the statement reads.
InPost is the official partner of Newcastle United and the Tour de France
InPost is also the official partner of the English Premier League club Newcastle United, the Tour de France race, and a strategic sponsor of the Polish national football team. Through the InPost Sport Team project, InPost also sponsors Polish Olympians, including Natalia Kaczmarek and Wojciech Nowicki.
